The Communications and PR Officer will be responsible for developing and implementing strategic communication initiatives to promote the organization’s mission, engage stakeholders, and enhance its public image. This role requires a proactive and creative individual with exceptional communication skills and a deep understanding of various communication channels.
- Develop and execute a comprehensive social media strategy, ensuring consistent and engaging content across social media accounts (Facebook, Instagram, Twitter, YouTube, LinkedIn) and the organization’s website. This includes creating and curating content such as photos, videos, events, and articles to inform users about the latest activities and initiatives.
- Write compelling and impactful talking points for various public relations activities, including press events, meetings, community events, success stories, blogs, and press releases. These materials should effectively convey key messages and maintain consistent brand positioning.
- Provide comprehensive photo and video documentation of special events and activities, capturing memorable moments that showcase the organization’s impact and initiatives.
- Develop guidelines and standard procedures for the production of the organization’s information, education, and communication (IEC) materials. This includes ensuring consistency in branding, messaging, and visual identity across all communication materials.
- Assist in the conceptualization, shooting, editing, transcribing, and translating of video materials and content for social media and GNIP events. Collaborate with stakeholders to ensure the content aligns with the organization’s objectives and resonates with the target audience.
- Manage and develop internal and external newsletters, email content for email marketing, crafting informative and engaging content that keeps stakeholders informed about the organization’s activities, achievements, and upcoming events.
- Monitor and promptly respond to comments, questions, and issues related to the organization’s projects on social media accounts, fostering positive engagement and building relationships with the online community.
- Collaborate with the F&M Head to manage and optimize social media advertising campaigns on platforms such as Facebook, Instagram, YouTube, and Google Ads.
- This includes targeting, ad creative development, and performance monitoring.
- Support the Fundraising Unit in conceptualizing and developing collateral materials for fundraising campaigns. This involves creating impactful messaging, designing visual assets, and ensuring consistent branding across all fundraising initiatives.
- Ensure that all external communications meet quality standards and maintain a consistent brand voice and messaging. Review and edit communication materials to ensure accuracy, clarity, and alignment with the organization’s values and objectives.
- Assist in organizing GNIP events, collaborating with internal and external stakeholders to ensure seamless execution and effective communication before, during, and after the events.
- Coordinate with outside agencies, art services, video editors, web designers, marketers, printers, and colleagues as necessary to facilitate the production and distribution of communication materials.
- Participate in CDP visits and fieldwork as required, actively engaging with stakeholders and representing the organization’s mission and values.
- Filing of Purchase Requests (PR), Fund Requests (FR), and Settlement Reports (SR) as required.
- Bachelor’s Degree (any Business course and with agricultural background)
- Bachelor’s degree in public relations, communications, marketing, or any related field.
- At least 3 years experience in PR, communications, digital marketing, e-commerce marketing or a similar role, preferably in a corporate or nonprofit environment.
- Excellent written and verbal communication skills, with the ability to craft compelling and impactful messages for various audiences.
- Strong understanding of social media platforms, digital marketing principles, and content creation strategies to engage audiences effectively.
- Proficient in video production and editing software, with the ability to create visually appealing and engaging videos for digital platforms.
- Familiarity with industry-standard communication tools and software, such as social media management platforms, email marketing platforms, and graphic design software.
- Excellent organizational skills and attention to detail, with the ability to manage
Good Neighbors Philippines has a zero tolerance to any harm or sexual exploitation and abuse against any beneficiaries (or program participants). Safeguarding and Protection from Sexual Exploitation and Abuse (PSEA) is everyone’s shared responsibility and all GN employees and partners are required to adhere to GN’s Code of Conduct both during and outside working hours. Familiarization with and adherence to the GN Safeguarding Policy and Code of Conduct is an essential requirement of all employees and partners, in addition to related mandatory training. All employees and partners must ensure that they understand and act in accordance with this clause.
Visit full terms of reference here.